Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition". Written by recognized pricing thought leader and principal of [...]

Why, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time? In Life After Growth, leading City analyst Tim Morgan sets out a ground-breaking analysis of how the ec[...]

A new series of beautiful hardcover nonfiction classics, with covers designed by Coralie Bickford-Smith World-changing ideas meet eye-catching design: the best titles of the extraordinarily successful Great Ideas series are now packaged in Coralie Bickford-Smith's distinctive, award-winning covers.[...]

The Pre-Raphaelite Brotherhood shook the mid-19th-century art world. Effectively Britain's first modern art movement, the Brotherhood combined rebellion and revivalism, scientific precision, and imaginative grandeur. Today, the works of the Pre-Raphaelites are among the best known of all English pai[...]

Our ideas of the Arabian Peninusula have been hijacked: by images of the desert, by oil, by the Gulf War. But there is another Arabia. For the Classical geographers Yemen was a fabulous land where flying serpents guarded sacred incense groves. Medieval Arab visitors told of disappearing islands and [...]

The Newnes Know It All Series takes the best of what our authors have written over the past few years and creates a one-stop reference for engineers involved in markets from communications to embedded systems and everywhere in between.
PIC design and development a natural fit for this reference [...]

Arguably the most fascinating and least understood country in the Arab world, Yemen has a way of attracting comment that ranges from the superficial to the wildly fantastic. A country long regarded by classical geographers as a fabulous land where flying serpents guarded sacred incense groves, while[...]

This second edition of "Beliefs: Pathways to Health & Well-Being" includes new and updated material and offers leading edge technologies that rapidly and effectively identify and remodel limiting beliefs. It teaches you powerful processes for change and demonstrates how to identify and change belief[...]

George Mallory's collected writings on his mountaineering - and his motivations. Famously impelled to climb Mount Everest simply because it was there, Mallory made three attempts to be the first to reach its summit, and perished on the third. His writing reveals the emotional life of the mountaineer[...]